Demand for electric cars has recently declined in Switzerland, as reported by the Tagesanzeiger newspaper. This has led to a reaction from car dealers: They are increasingly offering discounts and price reductions to boost sales. Since the beginning of the year, all electric cars have been subject to an automobile tax of 4 percent of the import price, which cancels the previous tax exemption for electric mobility. Despite the broken upward trend in the market share of electric cars in January, dealers are responding with attractive offers to promote sales.
Some brands have reduced their list prices for electric models by up to several thousand francs. This pricing policy is supported by the improved supply situation and more intense competition, which could push prices down further. While opinions differ as to whether a discount battle is imminent, it is clear that price remains a decisive factor in the purchase of an electric car. Developments in raw material prices and growing competition, particularly from new competitors from China, could make electric cars even cheaper.
Stephan Jäggi from the Association of Independent Car Dealers commented: "New products add value to the market." The e-JS1 model from Chinese car manufacturer JAC is a good example of this. This enables entry into electromobility for less than 17,000 francs. This underlines JAC's role as an important player in the market for affordable electric mobility in Switzerland.
